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Denny Hamlin doesn’t want to be like Mike. He wants to be like Roger Penske. Or Rick Hendrick. Or Joe Gibbs. Mike, of course is Michael Jordan, who co-owns the 23XI Cup team along with Hamlin.
The 23XI team has been front and center in NASCAR so far this year thanks to Tyler Reddick, who has grabbed three straight checkered flags to start the season. In NASCAR’s 77-year history, nobody else has ever done that.
Although he was not the first driver Hamlin hired; that would be Bubba Wallace, Reddick is foundational to any chance Hamlin has of achieving his goal, which is building a team that can compete with the Big Three – Penske Racing, Hendrick Motorsports and Joe Gibbs Racing – on a consistent basis.
And despite the fact that Jordan has enough cash to make it happen and Hamlin has enough know-how to put together on organization that can compete with anybody, this will be a real challenge, just like Reddick’s chances of winning a fourth straight at Phoenix Sunday.
That’s because 23XI can’t match the depth that exists at Penske, Gibbs and Hendrick. All three have been at it a long time, and they have the best engineers, the best engine tuners, the best analytics analysts, the best shock specialists, etc.
Not to mention the most talented drivers and crew chiefs. At 23XI, only Reddick is competitive with the elite; he is one of the top 10 drivers in the sport, and Mike Wheeler, Hamlin’s former crew chief and an ex-JGR engineer, can hold his own, but 23XI simply doesn’t have depth necessary to compete with the Big Three.
To some extent, this does not show up in the NASCAR point standings because NASCAR still rewards finishing races more than it does competing in them, but as the Old Guy Sport competition index indicates – and even Hamlin admits to some of this – 23XI’s short track program is a disaster and while it’s a bit better on the intermediate tracks, it still has a long way to go to get any consistency.
“The big test is going to be when he (Reddick) goes to a track that he hasn’t had a ton of success at, Phoenix. That’s when we’re going to know whether this team has got – how big the momentum is – when they go out there to Phoenix and see what they’ve got,” Hamlin said after Reddick’s road course win at COTA according to NASCAR’s website.
“The one area that we continue to work on with him is on the short tracks. I think that’s where he can still improve a little bit,” Hamlin continued. That just might be the understatement of the year, because it applies not only to Reddick but to 23XI as a whole.
Unless 23XI can make major strides in its short and intermediate track programs, it has no chance of moving up, because 26 of the 36 Cup races are on intermediate or short tracks. And what’s disturbing is that, over the last three years, there has been no discernable improvement.
The only thing 23XI can point to is the ’24 season when Reddick won NASCAR’s regular season championship by dominating on the intermediate tracks. That year, Reddick finished fifth overall in the OGS competition index with 439 points, 334 of which were on intermediate ovals, by far the best in NASCAR.
But that has proven to be an anomaly. The 2025 season OGS competition index numbers show just how far behind 23XI really is. On the short tracks, the top three were: 1-Ryan Blaney 273, 2-Hamlin 236, 3-William Byron 192. Reddick scored five points and Wallace 42.
On the intermediate tracks, the top three were: 1-Hamlin 421, 2-Chase Briscoe 326, 3-Kyle Larson 300. Wallace scored 142 points and Reddick 83. And again, with the exception of Reddick’s run on the intermediate tracks in ’24, that’s representative of how the 23XI cars have performed throughout the Next-Gen era.
For his part, Hamlin is determined to turn this around, is firm in his belief that 23XI has the financial support and organizational resources needed to move up.
“When I started kicking around trying to find a race team that would let me buy in, none of them were going to give me the control I wanted,” Hamlin said according to NASCAR’s website.
“I don’t know what the word is for that, but I wanted to make sure if it failed, it was because of something I did, not someone else,” Hamlin said.
“When the stars aligned and we (he and Jordan) were able to start this and I was able to get him as a partner, I was just so appreciative of the fact that he said ‘okay, here’s my percent, here’s your percent, but you’re going to have to build it.
“‘You’re going to have to do the work. You’re the boots on the ground.’ That was what I wanted,” Hamlin declared. “Where I get the gratification is from building something from scratch.”
But the process is not always smooth. For example, many think adding a third car last year, driven by Corey Herbst, was a mistake.
The thought is that 23XI spread itself too thin. Herbst was a huge disappointment. He didn’t have a single top 10 finish and the effort to put him on the track may help account for the poor performances by Reddick and Wallace.
At any rate, if 23XI is to reach its goals, it still has a very long way to go and a hard climb to get there.
NASCAR NOTES
Three most likely winners at Phoenix: 1-Ryan Blaney, 2-William Byron, 3-Kyle Larson. Last year’s winner in the first race at Phoenix: Christopher Bell. Top five in the first race at Phoenix last year: 1-Bell, 2-Denny Hamlin, 3-Larson, 4-Josh Berry, 5-Chris Buescher.
Last week’s Old Guy Sport picks in race No.1 at COTA: 1-Shane van Gisbergen, 2-Christopher Bell, 3-Ryan Blaney. Last week’s winner at COTA: Tyler Reddick. OGS record: 0-1.
OGS competition index top 10 after one race: 1-Reddick 75, 2-van Gisbergen 41, 3-Bell 30, 4-Ty Gibbs 22, 5-Michael McDowell 15, 6-Chase Briscoe 4, 7-Ross Chastain 2, 8-Byron 1.
OGS competition index top 10 on short tracks (tracks similar to Phoenix) at end of last year: 1-Blaney 273, 2-Hamlin 236, 3-Byron 192, 4-Larson 177, 5-Bell 161, 6-Brad Keselowski 120, 7-Joey Logano 116, 8-Chase Elliott 95, 9-Alex Bowman 74, 10-Josh Berry 65.

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